National Marina Day 2008

LoneStar Logos has reached out to Marinas across Texas to increase their visiblity and maximize their impact on tourism. On August 9th, we are going to volunteer for National Marina Day.

Saturday August 9, 2008 more than 300 marinas nationwide are expected to participate. This is a day to emphasize the importance of the Marina Industry in our community. To find out more go to http://www.marinaassociation.org/.

New Participants to the LOGO Program

Creative for LOGO Media Campaign

LOGO & TODS Workshop Planned for Henrietta

AUSTIN, TX – June 19, 2008 – LoneStar Logos & Signs, working in partnership with The Texas Department of Transportation, facilitates the sales and maintenance of the LOGO program, the familiar big blue highway signs designated for Gas, Food, and Lodging. In addition they manage the Tourist-Oriented Directional Sign Program (TODS) for the State of Texas. These signs alert traveling motorists to nearby businesses and services and are a cost-effective form of highway advertising.

On July 10th, starting at 2 pm, at Best Western in Henrietta, representatives from LoneStar Logos & Signs will hold an informative workshop. Business owners attending the workshop will learn LOGO and TODS eligibility requirements, location of signs, and benefits of participating in the program.

New Dallas Account Executive

We would like to welcome Brittani Vochatzer to LoneStar as our newest Account Executive. Brittani brings a great deal of experience and is based out of our Dallas office. Her territories will include Amarillo, Dallas, Tyler, and Atlanta.

Austin Wine Festival

Almost all of our staff had a chance to visit the

Austin Wine Festival this past weekend. We sampled some great Texas wine and got to meet some of our TODS participants! We would like to thank Dacota at the Texas Wine and Grape Growers Association for letting us know about the festival.

We will be back next year!

Many new participants rely on our Logo expertise to create and or modify their mark for the LOGO program, but it was our turn for a new look. LoneStar Logos is proud to unveil their new logo. All marketing material is currently being updated to reflect our new brand identity.

The Sweet Sight of a Sonic

Corsicana, Texas has struck it rich with the opening of a new Sonic at 2937 South Highway 287 and, with it, the unveiling of a new LOGOS sign at Exit 229. Although the Sonic website allows roadtrippers to plan their route based on their locations, the LOGOS sign makes it a little easier for those of us who are hungry and driving through Corsicana to know that a Coney and a Route 44 Slush are only moments away.

Lubbock workshop

We want to thank Norma Ritz Johnson at the Lubock Chamber of Commerce for hosting and organizing the LOGO and TODS workshop. There was a great turnout by the business community and we are making plans to significantly grow the program over the next year.

LoneStar Logos @ The Capital City 10k

And the winner of the 2008 Capital City 10K for LoneStar is Board Member Matt Johnston! This year we had great participation, new shirts, and a lot of fun.

Sign Workshop in Lubbock

We are having a Logo program workshop in Lubbock on Thursday, March 6th from 11:30 to 1:30pm. The workshop is hosted by Lubbock Chamber of Commerce in partnership with LoneStar Logos, TxDOT; and, Visit Lubbock-Convention & Visitors Bureau! To register call the Lubbock Chamber of Commerce at 761-7000.

Texas Travel Association

The Unity Dinner hosted by the Travel Association was a great networking opportunity. I had a chance to meet people from all across Texas and promote our programs.

I really enjoyed meeting the Mayor of Mesquite, John Monaco. I got to learn about the perks of being a Mayor and was invited to their rodeo in April. I also had a chance to participate in the silent auction. It's like a live version of Ebay. I lost out on a glass bottom boat tour in the final seconds, but won a VIP trip to Dallas in March.

LoneStar's Training Video

LoneStar Logos is hard at work producing a training video covering all types of compliance and eligibility issues. We would like to thank a representative from TxDOT for helping present the material. The training also included a series of field visits that will be integrated into the final video.

Starbucks Coffee

This morning was fueled by one of our most loyal logo participants....

New TODS images

Thanks to our photographer Jacob Tolman for taking some outstanding photos. Since the photoshoot was done in the dead of winter, we had to add some color to the grass. You may have to travel a little more than a mile to find the Lonestar marina.

Nightshot of Highland Mall Sign

Team LoneStar...

New TODS flyer (click image to read)